Basic Attention Token (BAT) Crypto Review: Digital Ad Exchange

Basic Attention Token (BAT) Crypto Review: Decentralized Digital Advertisement Exchange
Basic Attention Token (BAT) Crypto Review: Digital Ad Exchange

Basic Attention Token (BAT) aims to become a decentralized, transparent digital advertisement exchange that will run on the Ethereum blockchain network. With Facebook and Google dominating this lucrative space we are unfortunately left with a duopoly.

Centralization can be harmful, and by having such limited choices Facebook and Google can use their dominant positions to squash the competition and retain their competitive advantage over perhaps more innovative companies.

This is the reason that decentralized and trustless ad exchange systems such as BAT could help. By providing a decentralized advertisement, platform BAT could help save advertisers money by reducing click fraud where it’s been estimated that over 7.2 billion dollars have been lost to click fraud since last year.

It’s not only advertisers that are feeling the burn, but publishers are experiencing an increased difficulty in generating revenue for their websites. This can be attributed towards the rapid use of adblockers that block advertisements which helps keep sites (especially smaller ones) running.

I believe there is a need for a cryptocurrency such as BAT in this market sector but will BAT be a profitable investment? In this review, I will be analyzing BAT as an investment and determine if it could be a valuable opportunity for crypto investors.

Four key areas that I will be reviewing today will be as follows:

* Basic Attention Token- Introduction
* Basic Attention token- The Team behind BAT
* Basic Attention Token- Marketing Strategy
*Basic Attention Token- Investment Analysis

Basic Attention Token (BAT) Crypto Review: Introduction

BAT runs on the Ethereum network so it’s an ERC-20 token which is good news as you can store it in popular wallets such as myetherwallet. BAT is listed on many exchanges, but I find Binance to be the easiest exchange to use when purchasing BAT.

The Basic Attention Token can be used to obtain a choice of advertising and attention-based services that function on the Brave platform which is a new Blockchain based digital advertising system.

User attention is then monitored privately of course in the Brave browser and publishers are then rewarded accordingly with BATs. Users also receive a share of BATs for participating.

I’m sure I have forgotten to mention many features, but this is not a technical review, after all, I just wanted to give readers an idea of how BAT works.

The current market cap that the Basic attention Token holds is valued at approx USD 142,204,000. They have a circulating supply of one billion tokens and a lifetime total supply of 1.5 billion tokens.

They have a lot of tokens, but the market cap does have room to grow, so it’s not very troublesome. Five hundred million tokens are not in circulation at the moment so you will need to consider that before investing.

If you wish to understand more about BAT you can view the detailed whitepaper by clicking here.

Basic Attention token (BAT) Blockchain review: The Team

The BAT team is composed of a list of highly accomplished individuals in the technology industry. Brendan Eich is the most notable team member among the
The Brave team having co-founded Mozilla and Firefox. I almost forgot to mention Brendan also created Javascript the popular programming language.

The Brave team is rather large compared to most crypto projects I could find at least 15+ employees, and they seem to be on a hiring spree with thirteen job postings and one internship listed on their website.

BAT is a well-funded cryptocurrency project with many notable industry partners investing in the project. Some of these investors include Pantera Capital, Founders Fund, and more. They recently announced an essential publisher for their platform DuckDuckGo the popular privacy orientated search engine.

Basic Attention Token (BAT) Cryptocurrency Review: Marketing

I believe they engage with the crypto community better than most projects that I have reviewed. The BAT team frequently posts on Twitter and seem to have strong Reddit community which is great.

Once they have a working product, you can expect better marketing coming from the Brave team. Until then this is the best time to accumulate as the token is inexpensive.


Basic Attention Token (BAT) Brave Review: Investment Analysis

Boasting such an impressive list of team members, it’s one of the best looking crypto projects out there. However, this project is best suited for long-term holders who can wait while the project matures. Furthermore investing for the short term could be difficult since the price could decline further as there are no significant milestones left until 2018.

(As always please do your research before investing in crypto projects this review is my own opinion and is not meant to be taken as investment advice.)


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